Meta is shaking up the way users interact with Instagram Reels by launching a brand-new feature called “Blend.” The update allows you to merge your Reels recommendations with those of a friend or group, offering a more social and interactive content discovery experience; this move is another step in Instagram’s evolving efforts to make content engagement more collaborative and fun, especially as the popularity of short-form videos continues to rise.
Blend: Instagram Reels Goes Social
With the new Instagram Reels Blend feature, users can now create a shared feed within a direct message or group chat that combines algorithm-based video recommendations from both parties. Once a friend accepts your invitation to join a Blend, Instagram curates a personalized Reels feed that caters to both users’ viewing habits. As you scroll, you’ll be able to see which Reel is recommended for whom, adding a touch of transparency—and a whole lot of fun—to the experience.
What sets Blend apart is its social interactivity. Not only does it give users insight into what kind of content their friends enjoy, but it also turns Reels discovery into a joint experience. Whether you’re bonding over meme-worthy clips or discovering new creators, Blend adds a new dimension to scrolling on Instagram.
Why This Matters for Instagram Reels Users
This new feature highlights Meta’s ongoing push to make Instagram Reels more personalized and community-driven. By letting friends explore each other’s content preferences, Instagram taps into the social curiosity that drives much of today’s digital behavior. It’s also a clever way to keep users engaged longer, with shared recommendations sparking more conversation and interaction in chats.
So, if your Reels feed has been feeling a bit repetitive, Blend might just be the refresh you didn’t know you needed.
Read more: Instagram Rolls Out In-App Post Scheduling Tools to Professional Accounts
