On Monday, Meta-owned, Instagram announced that the platform is now launching a visual refresh for its branding this week, as announced by the company in a blog post. The company is rolling out a slightly upgraded and brighter new logo, typeface, and full-screen marketing structures. Instagram states that the new visual refresh is designed to welcome continued evolution and to help it “create more immersive and inclusive experiences.”
The New Visual Refresh Comprises Improved Colors, Typeface, and Logo
“We are bringing new energy and purpose to our colors, typeface, logo, and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community,” Instagram said in a statement. The platform noted that its new typeface, Instagram Sans, is developed with legacy in mind and comprises multiple global scripts.
The post further read about the new visual refresh, “Our vibrant gradient was reimagined using an innovative 3D modeling process to make it feel illuminated and alive. The Instagram gradient, made up of our brand colors, is the foundation of our complete color system.”
“Through illumination, the gradient signals moments of discovery in our marketing, logo, and even in-app as seen in Create mode, stickers and Instagram Story rings. We are excited to bring life to the Instagram experience through the energy of our reimagined gradient,” it added. Instagram Sans is the new way for the platform’s multinational community to express themselves on Instagram in places like Stories and Reels.
Instagram Has Been Testing TikTok-Like Full-Screen Home Feed
The launch of the new visual refresh comes as Instagram has been testing a TikTok-like full-screen home feed. The new layout of the refresh will impact the way photos are displayed in the home feed. In the test of the full-screen home feed, users can still use the bottom navigation bar to access the discovery tab, Reels, shopping, and their own page. The icons to switch accounts, create a post, check notifications and browse messages are still on the top bar, too.
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