Al-Baik is coming to Pakistan as part of a major international expansion effort. The renowned Saudi fast-food chain, famous for its fried chicken, has signed a memorandum of understanding (MoU) with Gas and Oil Pakistan Ltd (Go), under the patronage of the Saudi Ministry of Investment. The development is aligned with Saudi Arabia’s Vision 2030, which aims to enhance the global presence of national brands and diversify the Kingdom’s economy. The agreement paves the way for setting up and operating Al-Baik outlets across Pakistan, marking a huge milestone in the brand’s expansion plans.
Strategic Partnership Brings Al-Baik to Pakistan
The collaboration between Al-Baik and Go is seen as a strategic partnership that will introduce the famous Saudi fast-food chain to the Pakistani market. The signing ceremony took place in the presence of high-ranking officials from both Saudi Arabia and Pakistan, including Saudi Minister of Investment, Engineer Khalid Al-Falih. The agreement highlights Saudi Arabia’s ongoing efforts to empower its brands to expand internationally and boost its economic influence in global markets. By bringing Al-Baik to Pakistan, the Kingdom is taking a step towards strengthening its economic and cultural ties with the region.
Vision 2030 and Economic Diversification
The introduction of Al-Baik in Pakistan is a reflection of Saudi Arabia’s Vision 2030, which aims to diversify its economy beyond oil. Gas and Oil Pakistan Ltd, a prominent player in Pakistan’s energy sector, in which Saudi Aramco has a stake, will play a central role in this partnership. The deal is part of efforts by the Saudi Ministry of Investment to open new avenues for growth in foreign markets, while reinforcing the Kingdom’s status as a leading economic power.
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