Short videos app, TikTok is now planning to add HTML 5 mini-games to keep users amused while browsing videos. An official TikTok spokesperson commented on the development of mini-games, stating, “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community. Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios.”
TikTok Has Partnered with Third-Party Apps to Develop Games for the App
The comment from the TikTok official makes it clear that TikTok has already partnered with third-party game developers and studios to bring mini-games to the platform through integrations and build more user engagement. Users will be able to play games inside the app and they will be discoverable through a creator’s video. Furthermore, TikTok is working with Vodoo, Lotem, FRVR, Nitro Games, and Aim Lab for proper implementation.
Rumors about TikTok’s HTML5 mini-games have been going on since the start of the year. Mobile game developer Zynga partnered with TikTok to launch Disco Loco 3D, which is a game similar to Zynga’s other popular title High Heels. TikTok has now partnered with a lot more developers and studios and there are still discussions going on to bring more to the table. Once the feature is implemented, it will certainly give TikTok an advantage over its competitors.
Users Can Play Mini-Games on TikTok Without Ads or In-App Purchases
In addition to this, the mini-games on TikTok do not have any ads or in-app purchases at the moment and the project is in the early stages of testing. TikTok is still trying to find out how (or if) creators make any content around them, and how users will interact with the games.
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