Upon acquiring the company, Musk promised the Blue subscribers that they will be getting half as many Ads as compared to the free version. The micro-blogging company has finally shared the details of its half-ads feature for Twitter Blue subscribers. “Basic Blue will have half the number of ads. We will offer a higher tier with no ads next year,” said Musk in a tweet.
Basic Blue will have half the number of ads. We will offer a higher tier with no ads next year.
— Elon Musk (@elonmusk) December 13, 2022
Half Ads Feature: Updated Information
Twitter has updated its About Twitter Blue help page which includes more information about the half ads feature. The details are as follows: “Twitter Blue subscribers will see approximately 50% fewer ads in the For You and Following timelines. As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets. The half ads feature does not apply to promoted content elsewhere on Twitter, including but not limited to ads on profiles, ads in Tweet replies, promoted events in Explore, promoted trends, and promoted accounts to follow. Blue subscribers will have access to this feature after their account has been reviewed for eligibility and the blue checkmark has been applied.”
The Decline in the Demand
As Twitter Blue was one of the most controversial features launched by Musk after he took over the company, but its demand has constantly declined. Data from analytics company SensorTower revealed that Twitter had earned $11 million through mobile purchases until late March. Similarly, data from Similarweb suggested that less than 1% of the social network’s monthly users are subscribed to Twitter Blue, despite 116,000 signing up in March.
Also read: NewYork Times Loses Twitter Verification Badge As The Paper Refuses to Pay
