VISA is preparing to launch a new card in Pakistan to boost domestic transactions and support the country’s payment ecosystem. The initiative aligns with VISA’s ongoing commitment to improving financial inclusion in Pakistan by facilitating smooth digital payments. Pakistan’s Finance Minister recently met with Andrew Torre, VISA’s Regional President, to discuss the modernization of Pakistan’s payment infrastructure and how this new VISA card can contribute to economic growth.
VISA to Launch New Card in Pakistan to Boost Financial Inclusion
The launch of the new VISA card is not only a step towards increasing domestic transactions but also a part of VISA’s more all-around goal to support financial inclusion in Pakistan; this initiative will be implemented with the assistance of local banking institutions, such as Meezan Bank, and is expected to provide a platform for the underserved populations to participate in the digital economy. By introducing this card, VISA aims to offer a more accessible payment solution, giving users a new option for secure, cashless transactions within Pakistan’s growing financial ecosystem.
Strengthening Local Partnerships for Payment Ecosystem Growth
The collaboration between VISA and local partners, including 1Link, is expected to give Pakistani consumers more choice and flexibility in domestic payment processing. The Finance Minister has expressed his satisfaction with this partnership, noting that it supports a level playing field for domestic transactions, an essential component of Pakistan’s economic resilience. The new VISA card will contribute to facilitating payment processes, thus encouraging more people to use digital payments over cash. With the commitment to financial inclusion, this card launch also has the potential to empower small business owners and entrepreneurs by providing them with modern payment solutions that cater to their needs and simplify financial operations.
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