People are now spending more time on their mobile phones than they are on their computers and laptops. Smartphones have replaced laptops in many people’s lives worldwide and nowadays, if anyone wants to search for something on the internet, they do it through their mobile phone. Those days are now long past when people used to open their laptops or computers and search for something on the internet, they just pull out their mobile phone from their pocket and do it.
It is now more important than ever for people who have websites to have mobile-friendly websites. It is no longer a good idea to have a mobile-friendly website but a necessity that every website owner must comply with. Today we will be discussing a few reasons why having a mobile-friendly website is important:
Your Customers Use Mobile Phones
Customers all over the world use mobile phones for various purposes. Even for playing games like Solitaire, people prefer to use their mobile phones. The main reason why you created your website was that your customers and prospects can use it and if your customers are using mobile devices then you should make sure that your website is optimized for mobile users too. It is estimated that more than 60% of internet traffic comes from mobile devices.
If your website is not mobile-friendly, many of your visitors will probably end up leaving the website because of the slow loading time or a messed up website layout. These things don’t put a good first impression on your customers and prospects. Therefore, make sure that your website is mobile-friendly.
Build Trust Among Your Customers
Consider yourself an average user for a minute and think, will you trust a website that has a poor mobile interface or not? A majority of people will say that they won’t trust a website that has a poorly designed mobile version because it gives a bad impression. A mobile-friendly website can help you gain the trust of your customers who can also become your brand ambassadors. It is a foolish decision to risk losing customers because of something that can be easily fixed.
You Will Fall Behind Your Competitors
If you are still lagging behind and don’t have a responsive, mobile-friendly version of your website then you will stay behind in the competition. If you still aren’t prioritizing having a mobile-friendly website then keep in mind that your competitors would have already made their websites mobile-friendly. Whether it is a gaming website where you feature games like Klondike Solitaire or an e-commerce store, a mobile-friendly website is important to stay in the competition.
Customers are most likely to pick a mobile-friendly website since they will be browsing from their mobile phone and would prefer the one that gives them the browsing experience on their mobile device.
Better Browsing Experience
Browsing experience matters a lot. No matter how necessary it is for you to access a website, if the browsing experience is poor i.e the website is not visually appealing, the layout is distorted, you are having problems navigating around the website, or the website loads too slowly, you won’t prefer to visit such a website. Just as customer experience matters when you do business with a company, browsing experience matters when you visit a website.
The main distinguishing feature between a responsive, mobile-friendly website and a non-mobile-friendly website is that site navigation is simple, sharing and viewing the content of your choice is easy, the website loads quickly, and every element of the web page properly fits the screen size.
A Boost In Sales
If you are running an online shopping store, you can see a boost in your sales with a mobile-friendly website. Nowadays, people prefer to shop for various things through their mobile phones, and with the increasing popularity and usage of mobile phones, internet-based shopping has grown at an astonishing rate. A mobile-friendly and responsive design for an online shopping store would be a wise thing to do as this will provide the best browsing experience to your customers and they would prefer to buy from your store because of the enhanced user experience.
Search Engines Prefer Mobile-Friendly Websites
If all of these reasons are not enough to convince you then know that search engines now prefer mobile-friendly websites. Google and other search engines prefer those websites that are mobile-friendly, provide the best browsing experience on mobile phones, and load up quickly since a majority of the searches are now being done through mobile phones. If you are worried about the ranking of your website on search engines, perhaps you might consider making your website mobile-friendly. It is one of the many factors that can determine your website’s ranking on search engines.
